Before you spend a cent, here is exactly what arrives in the box — and, further down, the record of us shipping it in order since December 2024.
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A ribbon on an X Challenge medal is four separate pieces put together. It is not a printed strip with a sticker on it.
Woven fabric, coloured to the collection. Sized so the medal rests just below the sternum.
A metal plate stitched to the band, giving the ribbon a hard edge and a place to seat the emblem.
A cast emblem, specific to the medal — not a printed sticker, not a decal.
The rail the ribbon hangs from, connecting the ribbon to the medal itself.
Shown above: the Thor strap from the Legends of Asgard collection. The Four Holy Beasts straps are built differently — patterned cloth in each beast's colour, without the woven emblem and plate — so there is no equivalent set of layers to take apart. Both are finished products, not two stages of one.
The three lines above, per challenge. Tap any medal to see its reverse. The ribbon it hangs on and the box it ships in sit below.
Front · 5 KMS · 7 DAYSThe Lord Of Chaos
Loki between Jörmungandr the serpent and Fenrir the wolf, green fire through the bronze
Emblems woven in

Front · 10 KMS · 10 DAYSThe Allfather
Odin on Sleipnir, Gungnir raised, framed by crimson knotwork pillars
Emblems woven in

Front · 21 KMS · 20 DAYSThe Protector
Thor swinging Mjölnir from the chariot drawn by his two goats, cyan lightning cutting a bronze sky
Emblems woven in

FrontKing's Dominance
the dragon in red and gold rising through cloud
Patterned cloth

FrontBlazing Rebirth
the phoenix in flame-orange with blue-tipped tail feathers, wings open
Patterned cloth

FrontEnduring Wealth
the dragon-turtle in jade green with gilt horns
Patterned cloth

FrontLimitless Flow
the kylin in blue and gold against a meander border
Patterned cloth

The two collections wear their straps differently. Legends of Asgard carries its emblems and wordmark woven into the band; Four Holy Beasts uses patterned cloth, each beast in its own colour and motif.
A small brand, told through the medals it has actually shipped — in the order they were made.
A conviction that a virtual race could send back something better than a plastic disc, and the first sketches of what that better thing would look like.
Thor is the first medal we cast: a twenty-one-kilometre distance, and the opening chapter of the Legends of Asgard collection.

Loki (five kilometres) and Odin (ten kilometres) complete the Norse trio. Each has its own ribbon and its own themed presentation box; the collection is now three challenges wide.


A second collection turns to Eastern mythology — Dragon (179 km), Phoenix (139 km), Turtle (68 km) and Kylin (88 km). The medals are made, the distances are set, and the collection is open for entry.




Real photographs, sent in by real finishers.


















Full refund within 30 days of purchase, as long as the challenge has not been activated in the app. Full wording lives in our Terms of Service.
Read the TermsPick the medal you want to earn. Priced from $45.