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Cookie Policy

Last updated: March 28, 2026
Applies to: xchallenge.us and the X Challenge mobile application

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, keep you logged in, and understand how you interact with the site. Cookies are not harmful and do not contain personal information on their own.

X Challenge uses cookies to provide a smooth, personalized experience on our website and to help us improve our services over time.

2. Cookies We Use

We use the following categories of cookies on xchallenge.us:

Essential Cookies

Always Active

These cookies are necessary for the website to function. They enable core features such as shopping cart, secure checkout, and user authentication. They cannot be disabled.

Examples:Session ID, cart contents, login state

Analytics Cookies

Optional

These cookies help us understand how visitors interact with our website. We use this data to improve page performance, navigation, and content. All data is aggregated and anonymous.

Examples:None currently in use

Marketing Cookies

Optional

The Meta (Facebook) Pixel measures how our ads perform and builds audiences from the medals you look at. In the EU, EEA and UK it loads only after you consent in the banner. Elsewhere it loads on page view, and rejecting it in the banner — or turning Marketing off in Cookie Settings — stops it from your next page onward.

Examples:Meta (Facebook) Pixel

3. Third-Party Cookies

Some cookies on our site are placed by third-party services we use. These third parties have their own privacy and cookie policies.

Meta (Facebook) Pixel:facebook.com/privacy
Shopify:www.shopify.com/legal/privacy
Shop Pay:www.shopify.com/legal/privacy

We do not control these third-party cookies and recommend reviewing their individual privacy policies.

4. Your Cookie Choices

4.2 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling cookies may affect the functionality of our website, including checkout and login features.

4.3 Opt-Out Links

5. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make updates, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

6. Contact Us

For questions about our use of cookies or this policy:

Company
ELITE GROUP SPORTS AND SERVICES LLC
Address
1500 N GRANT ST STE N, Denver, CO 80203, United States
Response Time
Within 24 business hours